Your Go-to-Market & Growth Partner in Singapore
We propel F&B, Retail, Fashion, FMCG and Hospitality businesses by bridging the gap between strategy and results. Our expertise spans the entire journey: from branding and launch strategy for startups to brand revitalisation and high-impact lead generation for growing SMEs. We don't just market your business instead we help define it and scale it.
Team
Solomon Kang
Founder, Chief Strategist, ACLP certified trainer and Changemaker
Solomon is a former corporate growth strategist for the F&B and social service sectors. He now partners with Singapore's startups and SMEs to apply that same rigorous, foundational approach to go-to-market strategy, branding, and lead generation. His expertise lies in building resonant brands from the ground up and reigniting the core identity of established businesses for scalable growth.
In 2024 he also founded Disruptive yet Inclusive Marketing (https://disruptiveyetinclusivemarketing.crd.co), a ground-up initiative focusing teach, train, develop and employment for youths and young adults with disabilities.
Our Services
Go-to-Market Strategy & Launch Orchestration
Turn your market opportunity into a operational reality. We develop the integrated master plan that coordinates all aspects of your business to achieve successful commercial adoption.
This engagement delivers:
GTM Strategy Document: The core strategic plan with target segments, value proposition and pricing.
Messaging & Content Strategy: Battle-tested messaging for each stage of the customer funnel.
Channel & Partnership Roadmap: Prioritized list of tactics and potential partners.
Launch Project Plan: A 90-120 day timeline with milestones, owners and budgets.
KPI & Measurement Dashboard: A framework to track success from day one.
Outcome: You move forward with clarity and confidence, equipped with a commander's view of the market battlefield and a detailed plan to win your first customers and scale efficiently.
Foundational Brand Strategy & Identity Development
This is the cornerstone of sustainable growth. We partner with you to build or rebuild the strategic and visual core of your business.
This engagement typically includes:
Brand Strategy Workshop & Market Audit
Core Brand Foundation: Purpose, Vision, Values, Target Personas, Unique Value Proposition.
Messaging Platform: Brand Story, Tagline, Key Messaging Pillars, Tone of Voice.
Visual Identity System: Logo Suite, Color Palette, Typography, Imagery/Graphic Language Guidelines.
Brand Playbook: The comprehensive operational guide to deploying your brand consistently.
Outcome: You gain more than assets; you gain strategic clarity. Your team will have an unambiguous, compelling blueprint to guide all decision-making, marketing and customer experiences.
Strategic Social Media Management & Growth
We take the burden of daily management off your plate while ensuring your social channels are potent growth tools. This includes:
Custom Strategy Development: Tailored content pillars, brand voice guidelines, and a strategic calendar aligned with your business objectives.
End-to-End Content Creation: Caption writing, graphic design/video editing and strategic scheduling for platforms like Instagram, Facebook, LinkedIn and TikTok.
Active Community Management: Daily monitoring, engagement and response management to build relationships and protect your brand reputation.
Performance Reporting & Optimization: Monthly reports on key metrics (engagement, reach, leads, website clicks) with insights and strategic recommendations for the next cycle.
Corporate Training & Capability Development
We build the internal marketing and customer experience muscle within your organisation, transforming strategic plans into team-wide excellence.
Led by Solomon who is a ACLP certified Trainer and NTUC Career Mentor, our programme are built on a corporate learning methodology that priorities practical skill transfer and measurable behavioral change over theoretical knowledge.
Core Training Modules Include:
Digital Marketing Mastery: Social media strategy, content marketing, and data-driven campaign optimization.
AI for Business & Marketing: Practical application of AI tools for content creation, customer insight analysis, and operational efficiency.
Customer-Centric Service Design: Transforming customer service into a powerful driver of brand loyalty and advocacy.
Strategic Marketing for Leaders: Enabling founders and managers to effectively brief, budget, and measure marketing performance.
Gallery
Empowering startups to innovate and thrive in Singapore's market.
Join us and grow your business!
We pay you commission
If you know someone who might need support in the area of market strategy, brand identity, social media management and training & development. Please point them our way and after it turns into paid work, we will be more than happy to pay you a commission.
No scripts, no pressure, no awkward selling. Just connections that make sense and a fair cut for it.
If you are the type who hears “I need a go-to-market strategy or a social media manager” and remembers this post later that is exactly who we are looking for.